It's time to study the Internet

The American government has decided that 1 million students should study abroad in year 2008. A lot of European students study abroad also. But what about the managers from Companies and Institutions in Europe? - they must improve their globalization skills too. Innovative Denmark suggests that we hold international meetings, and that those meetings will be a part of the ID Denmark project. Innovative Denmark advices to use the Internet media to create a globalization impact for Denmark.




Let us meet on a global scale

The Internet is a new and open market and there is no history in Europe as far as studying the potential of the Internet in regards to business. It is Innovative Denmarks quest to inspire Companies and Institutions to study the Internet. The Internet can be used to promote yourself but you can also find very useful expertise, if you learn how to network with people and businesses internationally on the Internet. But wouldn't it be great if you could meet some of the international e-business and e-technology specialists and talk to them in the virtual world first? Meeting international specialists and founders of .eu and .com businesses is what the Impact Meetings will be about.




Let the specialists come to us

Managers time is valuable and some can travel abroad to study and work and sometimes we open a branch in another country and learn from there. But Innovative Denmark recommends that we also organize inspiration and dialogue seminars in Denmark and invite the foreign expertise to come to Denmark.

What we need to learn, seen from the Innovative Denmark perspective, is to take advantage of the Internet in order to sell more products and services outside Denmark. We also need to learn to present our tourist attractions and overall country information on websites that can create an effect. The effect can be globalization for Danish companies and Institutions improving their gross profits, but the effect can also be improving the Danish and European political influence in regards to sustainability and social welfare.

Secondly we need to learn to take advantage of the people who want to give us information. We just need to ask in the right way and people and Companies will respond.




Innovative Market Platforms Across Countries (IMPACT)

The tool is great websites but more importantly Danish Companies and Institutions need to understand the importance of marketing themselves through larger websites that gather information from several Danish websites - we call these Market Platforms - naturally these platforms will be in English and other languages as well. The 8billions webportal will be an Innovative Market Platform. Smaller Market Platforms are called Web Brands. The Royal Value Case is an example of a Web Brand.

Success with visitors from the US

The Danish European Social Fund project Business2raise has already organized events with foreign speakers with great success, and wishes to continue the success. The seminars affect all participants in a very positive way - innovative thinking is the outcome when different cultures meet discussing certain business subjects.

Business2raise has also enjoyed speakers with a Chinese background. The Chinese market is the customer target group in the Royal Value Web Shop Case-project.